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Every company has a strategy. Few have winning strategies.

The difference? Five connected choices that lock together like championship DNA.

Procter & Gamble was bleeding $70 billion in market value. Stock down 50%. CEO A.G. Lafley worked with Roger L. Martin to use these five choices to rebuild. Result: Sales doubled, profits quadrupled, market value increased by $100 billion.

The Rotman School was Ontario's fourth-choice business school. Roger Martin applied the framework to turn Rotman into a global top-3 research powerhouse, surpassing Stanford, Columbia, and MIT Sloan.

Tennis Canada hadn't produced a Grand Slam semifinalist in over 20 years. Sports writers called them irrelevant. Roger Martin used the same five choices. Results: First Grand Slam championship (2019), Davis Cup win (2022), Billie Jean King Cup (2023). Canada is now a tennis superpower.

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Why This Works

Strategy isn't a plan.

It's a set of five interconnected questions that force you to choose what matters to solve problems and win.

Many leaders avoid hard choices.

Champions make them.

This app walks you through the same framework that transformed these organizations.

No MBA required. No consultants needed.

Just five questions to make the choices that create champions.

Ready to stop planning and start winning?

Five questions. Five choices. One winning strategy.

P&G, Rotman, and Tennis Canada all used this same framework to transform from underdogs into champions.

Your Championship Framework:

There are 5 Questions at the core of the Strategy Choice Cascade (“SCC”).

What is Your Winning Aspiration? What does it mean to win in the next 3-5 years?
Where to Play? In which areas, with which customer personas, will you seek to win?
How to Win? How will you create a sustainable competitive advantage?
What Must-Have Capabilities will you need to create your competitive advantage?
What Enabling Management Systems will you need to measure and continuously improve your Must-Have Capabilities?